Successful content producers provide advice on how to use TikTok and why it may be the ideal social media channel for expanding your online profile.
TikTok, which is adored by some users while confusing to others, is to blame for a spike in mobile content creation. The video-sharing app, which has more than one billion active users, has helped actors, comedians, and social media stars establish their careers as they seek success away from mobile screens.
TikTok is more than simply a gathering place for young people to dance. On the app, creators of all ages find a community, and from there they are gaining brand partnerships, money, and notoriety. Now since they don't need to be expert video editors to keep someone's interest, a wide range of individuals are aware of this (though having high-level production quality can help). You may achieve online celebrity by fusing your passion or knowledge of the issue at hand with a fun delivery style.
On TikTok, people from a variety of professions have developed their personal and professional identities, including chefs, physicians, journalists, meteorologists, politicians, and techies. What's holding you back?
The emergence of a Serious YouTube Opponent
Since the launch of YouTube in 2005, platforms designed to take on the dominating video-sharing service have popped up and vanished from the social media scene. By providing exclusive partnership opportunities for performers on their platforms, certain firms, like Twitch, were able to attract a devoted audience. Others, including DailyMotion and Vimeo, have modified their economic plans over time since they were unable to replicate YouTube's enormous success with creator-driven content. Twitter's foray into the market for viral videos came with Vine, the initial short-form media sharing tool. By 2017, that service was ended.
Posting vertical video (i.e., video taken in portrait rather than landscape mode) used to be a sign of the illiterate and tech-phobic, who were using iPads held only inches away from their beaming faces to record their grandkids' soccer matches. Because of TikTok, recording videos while standing up is now promoted on several social media sites.
Traditional social media behemoths were put on guard by the evolving video strategy. With TikTok's recent surge in popularity, YouTube launched YouTube Shorts, a vertical video service that is a knockoff of TikTok. Instagram Reels, which are similarly brief, vertical videos, are provided by Meta. As a retaliation, TikTok said producers may make longer films, up to ten minutes long, which is just a little bit shorter than the typical length of a YouTube video.
Become a Content Creator
College student EllasStudy is a TikTok creator with close to 100,000 followers. She uses her platform to share programming advice with others, and she does so with positive enthusiasm.
She said that the reason she started generating videos for TikTok was to change her career. Ella clarified, "You may assist individuals in a variety of ways, from making them laugh to introducing them to technology. You have the power to change someone's day. Tech is quite challenging. Regardless of your personal past, there are a lot of hurdles no matter where you start. It's a difficult field."
Ella said that she creates all of her work using the TikTok app's built-in video recording and editing tools. She stated: "Are you being sincere? I essentially live on TikTok. I use TikTok to both record and edit. Simply identify your passions and pursue them honestly."
Professional equipment vs TikTok tools
While many users create their movies using the free in-app controls, some of the most successful content producers invest money in hardware and software, particularly mobile video editing apps and video editing software.
Tech-related TikTok founder MattyKay has more than a million fans on the app. More or less out of the blue, he began making films, and "it suddenly blew out," he claimed. "I had absolutely no idea what to anticipate. It gained something like 100,000 followers in a single day."
According to MattyKay, he is working hard to increase the number of people who view his videos because he eventually wants to make content production his full-time career. He began by recording with a mobile phone, moved on to a vlogging camera, and now shoots his videos with a mirrorless Canon M50 Mark II, which costs upwards of $600.
MattyKay uses Adobe Premiere Pro to edit his films before publishing them on the TikTok app. Regarding the editing procedure, he said: "It moves rather quickly right now. I attempt not to overthink it. With YouTube and similar platforms, I believe it should be really polished. I make an effort, but not enough to spend two or three hours editing a 22-second clip. It takes between 30 and 45 minutes since I try not to overdo it."
Post About Your Favorite Things
Almost everyone can find something on TikTok. You can find an audience no matter what your hobbies are.
You don't have to be an expert in any one area to produce a TikTok film, as I've discovered after spending hours looking through videos on subjects ranging from interest in decades-old recipes to showcasing technology for domestic activities. When it comes to creating videos for your potential fans, just having some real excitement and an appealing personality will do.
Ella thinks it's critical to identify the material you want to emphasize, but that artists should also preserve their own pleasure. I intended to create the kind of wholesome tech content, she declared. "I have the impression that things are starting to elude me. I must thus take a vacation and reconsider what my aims are." She counsels individuals to periodically check in with themselves, "and don't hold high hopes for it. It's intended to be an enjoyable platform. It's intended to be an enjoyable area. It's not an emergency."
Earn Money Posting on TikTok
With more than 344,000 followers, TonyTechBytes is a TikTok hub for tech product reviews. Making brief gadgets and peripheral review videos have allowed Tony, he told me, to contribute to the cost of his education. Every time a business has a sponsored campaign, he added, "I produce films for them, and we negotiate a contract." "It does help pay for college tuition as well as my other bills, so it is definitely a significant portion of my income."
In addition to commercial sponsorships, the TikTok Creator Fund, which compensates participants who have at least 10,000 followers and at least 100,000 genuine views in a 30-day period, is another way for producers living in certain nations to make money on the site. TikTok claims that the revenue potential for producers is unrestricted, but it also doesn't say what kinds of videos are sponsored by the fund.
How to Handle Negativity on TikTok
Despite his popularity on TikTok, Tony acknowledged that using the app might have drawbacks.
I'm always thinking about work, he said. "Because I'm on TikTok idly watching stuff, it's difficult to distinguish between work and leisure. I'm always thinking about how I can take concepts on my blog and incorporate them into my own work."
Along with his obsession with video production, he also addresses the damaging consequences of feedback and online animosity. "I'm exposed to negativity because I'm interacting with a lot of people. There are many enthusiasts who are really critical of my work, despite the fact that I provide information about consumer technology, which you may not think is particularly bad "explained Tony.
He went on, "That is a drawback of content creation, but it also has a positive side since it helps me grow a stronger skin. We will all pass away at some point. Therefore, as long as nothing harms anyone, I should just do anything I want."
How to Increase Your TikTok Following
The objective for TikTok creators is for people to discover and watch their films once they have been shared. Experienced social media users are aware that the content display algorithm of a platform frequently decides what material gets shown. It might be challenging to come up with plans for getting your material in front of as many people as you can.
The secret, according to TonyTechBytes and EllasStudy, is to never stop publishing. Ella stated, "I just post three times a day and really concentrate on what kind of stuff I want to make. "It actually takes me 15 seconds to film a video and add the text if I'm simply publishing short 7-second movies," the author said.
Tony agreed and added that it's crucial to maintain consistency even when blogging regularly. "Additionally, create as many videos as you can each day. I usually advise watching two videos a day minimum."
Different authors take a different tack. To prioritize quality above number, according to MattyKay, is the key to obtaining more than a million followers. "I don't want it to seem like I'm just producing videos for the sake of doing them. I want there to be a justification for it, "added he. "I'm spending the extra 30 minutes editing in Premiere rather than on TikTok, or I'm switching from my iPhone to a camera. For that component of video quality, in my opinion, small things mount on top of one another when you sum them all together."
The Short King of Social Video Is TikTok
Right present, TikTok is the "it" platform. There's no disputing the service has left its impact on the social scene, but another type of video content creation, whether it be horizontal or longer form, might take its place at any time. Politicians and business leaders alike understand that TikTok provides artists the ability to enlighten and influence, and in recent weeks, they have tapped into that social reach.
You may express your opinions with a global audience of more than one billion users using TikTok's free, effective, and user-friendly video recording and editing capabilities. It might be time to try TikTok. You can never predict who or what you might find.
0 Comments